URL Shortener as a HUB for marketing tools?

2 points | by Cuttly 2 days ago

2 comments

  • youxwa 1 day ago
    The positioning as a “link management hub” is interesting. Many marketers still see shorteners as utilities, not platforms. Curious how you plan to differentiate Cutly in that space — especially with giants like Bitly and Linktree around.
    • Cuttly 1 day ago
      Thanks, that’s a great question. You’re right - most shorteners are still seen as utilities, but we’ve been building Cuttly as more of a link management platform that connects analytics, branding, and engagement tools.

      Bitly focuses on enterprise scale and Linktree on social bios. Cuttly sits somewhere in between - combining branded links, dynamic QR codes, link-in-bio pages, short surveys, and aggregated campaign analytics under one roof.

      The goal is to make it a flexible hub for teams and creators who want to measure and manage, not just shorten.

    • gethly 1 day ago
      Link shorteners are kinda dead nowadays. 10-15 years ago, this would make sense.