Well this is fun, it is deliberately provocative but maybe not dumb. The title itself is something a literalist engineer (myself) would reject, but is about the development of thought that is reflective, self referential. That’s an interesting train of thought.
So I looked at the author and found: Reclaiming Art in the Age of Artifice https://www.reclaimingart.com/reclaiming-art-in-the-age-of-a...
Not sure if I agree but interesting nonetheless.