The Copilot+ PC brand is dead

(windowscentral.com)

102 points | by bj-rn 17 hours ago

16 comments

  • glimshe 15 hours ago
    This is the first time a corporation has spoiled a word for me.

    "Copilot" is a term like any other and when I first heard the name, I thought it was an alright, if uninspired, choice.

    Now I can't hear the word "Copilot" used in any context without having negative feelings due to Microsoft's saturation campaign.

    Speaking of this, I also wonder about present and future people named "Claude", a mainstream name in some parts of the world.

    • ternaryoperator 14 hours ago
      This happens all the time. Mercedes is a fairly common first name for girls in Spanish countries. Then, of course Alexa, etc.
      • nine_k 10 hours ago
        Mercedes was a name of an actual lady, a daughter of a businessman who brought the first Daimler-Benz cars to the market.

        I wonder if there existed a real Alexa after whom the AI assistant was called.

        • rsynnott 9 hours ago
          Apparently not, though there seem to be two distinct stories about where it _does_ come from:

          > Amazon developers chose the name Alexa because it has a hard consonant with the X, which helps it be recognized with higher precision. They have said the name is reminiscent of the Library of Alexandria, which was also used by Amazon Alexa Internet for the same reason.

          • gumby 1 hour ago
            I long believed a not-insignificant factor was that they had bought the trademark to alexa when they bought the company.
        • glimshe 13 hours ago
          Fair enough, although nobody thinks Mercedes cars will possibly replace/destroy humanity.
          • uproarchat 10 hours ago
            Nobody ever thought Copilot could replace/destroy humanity, it can barely butter its own toast.
            • javcasas 9 hours ago
              No, but it was bound to replace everything that Microsoft touches, by virtue of having its buttons everywhere displacing everything else.

              Thanks to MS stopping, the next Word is just not a huge COPILOT button in the middle to who you have to chat to write your stuff.

            • Insanity 12 hours ago
              Although they definitely contributed to climate change through their cars so.. at least negatively impact humanity.
              • AlexandrB 10 hours ago
                Yes, the people who bought the cars had nothing to do with it. It's the manufacturer's fault.
              • soulofmischief 13 hours ago
                Please don't give them any ideas.
            • washadjeffmad 8 hours ago
              Perhaps try pronouncing it "Copy lot", in honor of how they were planning to harvest their training data by recording customers' screens.

              Facetiously, of course.

              • torben-friis 15 hours ago
                Happens frequently. I can't hear tremendous anymore. Just considering ai I'm fed up with load bearing, wrinkle, catch...

                It got to the point where I feel irrationally hostile to a message when it claims I'm right :).

                • dgellow 14 hours ago
                  Even just the term AI is now so cancerous!

                  A bit unrelated to that thread but I love that clip from a debate where John McCarthy interjects: https://youtu.be/pyU9pm1hmYs?t=152

                  “Excuse me. I invented the term artificial intelligence. I invented it because we had to do something when we were trying to get money for a summer study in 1956, and I had a previous bad experience”

                  (The whole debate is interesting, I would recommend if you like that type of historical things)

                  • api 14 hours ago
                    Hey now, I love Claudish! That's my honest load bearing assessment that I'd like to flag.
                  • bdcravens 13 hours ago
                    "crypto"
                    • throwaway27448 14 hours ago
                      How often were you using copilot before hand?
                      • esrauch 14 hours ago
                        More often than I was using the words Gemini, Claude or Alexa.
                      • tosti 13 hours ago
                        Really? A word?!
                        • tosti 9 hours ago
                          It looks like this one flew over your heads. Would you like having it explained to you?
                      • advenn 12 hours ago
                        I use Linux so I didn't care about copilot stuff. But recently at work I got dell workstation. It costs around 5k usd. The specs are great. But it has single Ctrl key on the left side, copilot button took its place. I can't jump between words with one hand, I have to press Ctrl with my left hand, and use arrow keys with right hand. This single choice made the machine piece crap
                        • mzajc 12 hours ago
                          Absolutely. Even worse, the key doesn't have its own scancode, but instead acts as lshift+lmeta+f23, so rebinding it is a real pain. I know about Hanlon's razor, but there's only so much incompetence one can accept...
                          • ndiddy 10 hours ago
                            I have a laptop with a copilot key, this maps it to right Ctrl on Linux. How well it works depends on how your specific keyboard implements the Shift+Meta+F23 keypress so your mileage may vary. https://github.com/mishoo/exorcise-copilot
                            • smugtrain 9 hours ago
                              My new car came with terrible tires that have little traction, but I just buy a new set. I don’t say it’s a crap car just because they cheap out with the stock tires on it. I love the car. Keychron on that workstation and be done with it.
                              • simonklitj 6 hours ago
                                A keyboard key is not generally considered a consumable, though.
                              • chrismorgan 11 hours ago
                                It may or may not be easy, depending on your environment, but you can remap keys. I have `input * xkb_options "caps:backspace,compose:ralt"` in my ~/.config/sway/config, for example, plus `input ‹laptop keyboard identifier› xkb_file "~/.config/sway/keymap.xkb"` with that file fixing XF86AudioMicMute (which has key code 256, but X only supports up to 255 and I’m still not quite sure why this was necessary), and now remapping RShift to LCtrl which died early this year.

                                But… ouch. From https://itsfoss.com/remap-copilot-key-linux/ and other sources, sounds like the Copilot button is LMeta+LShift+F23. Why a combo when using an esoteric key not on anyone’s keyboard anyway? Ugh. That’ll make it harder to sort out, though still possible.

                                • downut 11 hours ago
                                  Can't you replace the keyboard? (I'm assuming "workstation" != laptop). I have mechanicals laying around that I would just haul with me into work.
                                  • sixothree 10 hours ago
                                    I wish laptops would come with a standard TKL layout. I really need those navigation keys. Ctl-end, ctl-shift-home, ctl-shift-left, all of those things I am constantly using and feel like I'm wearing mittens when using pretty much any laptop.
                                  • drooopy 13 hours ago
                                    For something to be considered dead, it must have been alive in the first place, which was never the case with the Copilot PC brand.
                                    • throwa356262 14 hours ago
                                      The sad part of this is that all those powerful NPUs are basically paperweight.

                                      35-50 low power TOPS taking 1/5 of the die area and not being used by anyone...

                                      • GeekyBear 11 hours ago
                                        Local speech recognition is something useful that runs well on a (power efficient) NPU.

                                        Dragon Naturally Speaking used to cost real money and wasn't as accurate as an open model like Whisper.

                                        • bfrog 14 hours ago
                                          These things are a waste of sand.

                                          Could’ve added more gpu or cpu or cache and people would’ve been happier.

                                          • Cyan488 13 hours ago
                                            When these came out, I thought, what is the average PC user going to get out of this? Faster image touchups, and...? You can't run an LLM chatbot of any comparison to free cloud models.

                                            Oh yeah, and Recall. That worked out well.

                                            • bfrog 12 hours ago
                                              Yep… massive waste. A dsp coprocessor hobbled by npu workflows.
                                              • ihsw 13 hours ago
                                                [dead]
                                              • Marsymars 10 hours ago
                                                > Could’ve added more gpu or cpu or cache and people would’ve been happier.

                                                I actually wonder about this - my regular dev workstation is a Qualcomm ARM laptop - by-and-large my bottleneck for CPU-bound tasks is thermal. Would adding more CPU or cache instead of the NPU help with performance/watt?

                                              • samrus 14 hours ago
                                                We cantnrun local models on them? They must have some sort of api exposed right? Qualcomm has the Snapdragon Neural Processing Engine iirc
                                                • solarkraft 13 hours ago
                                                  You can do cool experiments with them. But nothing a typical consumer is likely to care about.
                                                  • InfraScaler 12 hours ago
                                                    Yes, you can. Of course relatively limited, but you absolutely can run local models.

                                                    Based on my own testing, the Windows drivers are a bit restricted to do some more advanced stuff, and it may be due to some security issues in the past? at least that is what I gathered from exploring this issue with GLM 5.3

                                                • donmcronald 12 hours ago
                                                  The problem with CoPilot+ is that it was negative value on a PC because of the way Microsoft entrenched the related (system) services into Windows. I got a mid range laptop (Core Ultra 7, 16GB RAM, integrate Arc GPU) that I would consider ideal in terms of build quality, specs, etc..

                                                  That is until Microsoft’s bloatware starts using a ton of RAM and CPU. Something like 10% CPU use doesn’t sound like a lot, but it’s massive on a laptop because it destroys the battery life. And all it’s doing is running things I don’t want that consume RAM. I’m talking 16GB of RAM 50% used up by Microsoft bloatware.

                                                  Microsoft doesn’t think, or care, about PC users anymore. Everything they’re doing with Windows makes your PC consume more resources with the goal of trapping you into another pay forever service.

                                                  They didn’t even make the CoPilot+ stuff “not suck” before abandoning it. Now it’s just another crappy Windows service gunking up your PC. Vendors should have never agreed to it and IMO the degradation it causes is enough that most of the PCs with it fall into the range of false advertising. I can’t imagine anyone’s battery claims are taking the CoPilot+ trash in Windows into account.

                                                  • mzajc 11 hours ago
                                                    Can you reinstall a generic non-OEM Windows ISO to get rid of the bloatware, or does it reinstall/re-enable itself?
                                                    • donmcronald 10 hours ago
                                                      I don’t think so. I haven’t tried it personally, but claims online say it’s part of Windows 11. There are hacks to get rid of it, but supposedly Microsoft is really aggressive about having it running.

                                                      The laptop was for a younger person that’s fairly tech-savvy, so it’ll work out. I’d never buy one for my parents now that I know what to watch out for.

                                                  • Danox 3 hours ago
                                                    Microsoft Copilot was dead on the day Apple made their announcement that they weren’t giving Sam Altman/OpenAI any money for AI and the second nail was the announcement that Google was only getting a measly $1 billion refund (for Apple using Gemini) on the $20 billion dollars they were paying Apple for a default search position on Mac OS.
                                                    • rdtsc 12 hours ago
                                                      > the purpose for Copilot+ PCs was to be able to deliver [NPU] experiences

                                                      Maybe for developers. Not sure ordinary consumers looking for a new tablet or laptop will be asking for “NPU experiences”

                                                      • pjmlp 12 hours ago
                                                        Not even for developers, it is only available via the WinRT crappy tooling on top of Win32 (WinAppSDK), still behind what was originally available in UWP.
                                                      • rsynnott 9 hours ago
                                                        I was unaware that that brand was alive in the first place. Does Microsoft just call _literally everything_ 'Copilot' now? Nadella will be changing his name to Copilot, next.
                                                        • itomato 10 hours ago
                                                          You're telling me all those laptops with the keyboard, trackpad and screen askew are tainted in another way?

                                                          Who is buying these?

                                                          What forecast suggests these BOMs are profitable?

                                                          • Marsymars 10 hours ago
                                                            > Who is buying these?

                                                            I needed a Windows on ARM device, so no real other options available.

                                                            • AdamN 10 hours ago
                                                              For testing? Why would a tech person buy one of these?
                                                              • Marsymars 10 hours ago
                                                                For testing, yes, but it’s also my primary development system, so for dogfooding, and for providing a local dev environment for the things that we’re deploying from ARM-based CI/CD to ARM-based servers.
                                                          • vrighter 12 hours ago
                                                            so can we actually remap that useless coilot button that replaced the useful menu key?
                                                            • stefan_ 13 hours ago
                                                              We laugh at Google being deadly behind with Gemini but is there a place that has fumbled it like Microsoft? I guess Apple comes close, but with them you get the feeling they were never in it to begin with.
                                                              • fnord123 13 hours ago
                                                                Microsoft has between a 27 and 32% stake in OpenAI

                                                                https://blogs.microsoft.com/blog/2025/10/28/the-next-chapter...

                                                                • rsynnott 9 hours ago
                                                                  Ah, the Yahoo approach.

                                                                  (At the point where Yahoo was in fairly severe decline, it made a large investment in Alibaba at a very low price; Yahoo continued to advance towards complete irrelevance, but the chunk of Alibaba buoyed it up for a while.)

                                                                • donmcronald 7 hours ago
                                                                  Siri “summarized” a two line text message for me yesterday. It’s using compute for that which affects battery life. Pure trash.
                                                                  • techteach00 10 hours ago
                                                                    I pay for chatgpt and Gemini and I don't know why because you are correct.

                                                                    The funny part? I'm afraid to cancel gemeni because maybe Google will retaliate by closing my Google account lol?

                                                                    • sys_64738 13 hours ago
                                                                      Apple "Intelligence" being behind is now being sold as a value add by the Apple fanbois.
                                                                      • marcosdumay 12 hours ago
                                                                        I dunno about people that buy their products. But being behind on AI is absolutely a positive for their stocks.
                                                                        • bitpush 10 hours ago
                                                                          I dont think Apple is sleeping on AI, they are trying really hard. Look at their recent announcements - AI features everywhere.
                                                                          • marcosdumay 6 hours ago
                                                                            They are doing a very sensible approach of not trying to be the top AI researchers around, and either hiring or using commodity stuff on their products trying to find an application.

                                                                            That's what basically all big techs should have done. And Oracle too.

                                                                            Again, I have no idea if they found any good use for it on their applications, but they are the only one integrating it right.

                                                                        • Rohansi 13 hours ago
                                                                          You can't be behind if you don't allow competition.
                                                                          • expedition32 11 hours ago
                                                                            I buy cheap Android phones because they don't do AI.
                                                                        • macintux 14 hours ago
                                                                          • throwaway85825 12 hours ago
                                                                            Instead of AI slop they should have marketed a 'reliable PC' with ECC RAM and a more bug free windows.
                                                                            • Mistletoe 11 hours ago
                                                                              This would be really cool and I’m afraid, like my iPhone 13 Mini and numerous other things I like, bought by a small amount of people compared to the masses. But that doesn’t mean it shouldn’t exist.
                                                                            • j45 11 hours ago
                                                                              Did his ever catch on to begin with?